play_arrow

Marketing

Customer Journey Maps: The Best Path From Awareness Thru Purchase To Increase Sales

Dr. Orlando Skelton March 19, 2022 2056 117


Background
share close

Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rate is high. Or perhaps, you have a retail store with substantial foot traffic, but the end of day sales are lower than expected. Another scenario could be that you have a high engagement rate on your marketing campaigns, but your conversion rates are low. If you are experiencing situations like these, then it may be time to create customer journey maps from the initial contact through closing of the sale.

Resources

Free eBook | Customer Experience for Dummies | https://bit.ly/3xZR9lU

Contact, Join, and Follow Us

Academic Research – Customer Journey Maps

Want to uncover more knowledge insights and expand your learning? Here are a few research articles/case studies that connect theory with practice in the marketplace. Note: These articles are highly technical (i.e., the research method, data collection, and data analysis sections). To receive the most benefit, focus on the introduction and the conclusions/findings.

Please send your questions or comment about customer journey maps to [email protected] or contact us here.

Tagged as: , .

Download now: Customer Journey Maps: The Best Path From Awareness Thru Purchase To Increase Sales

file_download Download

Rate it