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Marketing

Course Preview: Branding Your Business For Success

Staff Instructor April 10, 2022 1065 165 5


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Enroll Here | Introduction To Branding

As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or small, retail or B2B. In increasingly competitive marketplaces, having a solid brand strategy gives you a significant competitive advantage over your direct competitors. But, technically, what does branding your business for success mean? What impact does this have on a small firm like yours?

Building a strong brand identity as part of an overall marketing strategy takes time and effort. Your ideal customer or target audience will recognize your company more quickly if you have a branding strategy. A strong brand attracts more attention, and target customers tend to remember it. Without branding your business for success, you may miss opportunities to sell your products or services. 

In this course, we discuss successful brands, what makes a good logo, how to create a mission statement, how to protect your brand, and the characteristics of a solid brand. This course contains instructional videos, a 200-page book on branding, a branding checklist, articles on branding, and more.

If you are a small business, entrepreneur, or someone interested in learning about branding, sign up today. You can enroll in the course here. (thelearninigctr.com)

What You Will Learn

  • How to create a brand and what makes a brand successful
  • How to build trust in the marketplace
  • What makes a good logo
  • Where to place a logo on your marketing materials to increase exposure
  • How to manage your brand reputation

Key Terms

Customer Base – Database or Customer Relationship Management (CRM) system containing customer or prospect contact information.

Marketing Strategy – is a method that allows a company to focus its limited resources on the most promising chances for increased sales and a long-term competitive advantage.

Target Market – is a group of prospects within a company’s serviceable available market to whom marketing efforts and resources are directed.

Target Audience – It is a specific group of consumers within a predetermined target market that have been identified as the recipients or targets of a specific advertisement or message.

Ideal Customer – It’s a description of the type of consumer who will get the most out of your product and will give you the most value in return.

Buyer Persona – A buyer persona is a thorough depiction of a hypothetical individual who represents your target market. This character is made up, but it is based on extensive study on your current or target audience.

Customer Experience – Is the total of a customer’s interactions with an organization during their relationship with that firm or brand. Listen to our podcast on this subject here. (See the link in the Related Episodes section below)

Customer Journey Map – Is a tool that helps marketers understand the set of interconnected experiences that customers want and require, whether it’s accomplishing a task or navigating the end-to-end journey from prospect to loyal advocate. Listen to our podcast on this topic here. (See the link in the Related Episodes section below)

Customer Loyalty – depicts a continuing emotional relationship between you and your consumer, manifested by a customer’s willingness to engage with and purchase from you over your competitors on a regular basis. Customer loyalty is a result of a pleasant experience with you, and it helps to build trust.

Did You Know

  • Branding your business for success can account for as much as 30 to almost 50 percent of a company’s value.
  • According to Accenture, 66 percent of consumers think that a company’s culture and transparency entice them to buy from them, and 62 percent want companies to speak out about problems that they care about.
  • Building trust is a key component of a great brand identity, with 81 percent of consumers citing trust as one of their top deciding criteria when making brand purchasing decisions.
  • According to MarketingNutz, it can take up to 5-7 brand impressions for someone to remember your company.
  • More than 72% of your customers will interact with your business via your website.

Benefits from Branding Your Business for Success

  • Good branding makes employees feel like part of the team. Employees who are proud to be associated with the business will be more engaged and motivated, which in turn helps attract new potential customers. Branded apparel, marketing materials, and business cards using the company’s color palette will give your employees a visual identity, a sense of belonging, and connection with your mission statement.
  • Branding your business for success also assists with finding your target audience and ideal customer. It is essential to consider the key elements of your branding early, which includes color schemes, logo design, core values, and customer personas to get the best results. You’ll find that it will save you time and money in the future.
  • Branding helps you spend your marketing budget efficiently and increases the return on investment on your advertising campaign and marketing activity. 
  • Branding reinforces customer loyalty. A brand that stands out will increase the likelihood the customer will buy from them again and thereby increase customer loyalty. In other words, the more a customer buys from you the more trust they have in your company. The most critical step in branding your small business is building trust and a establishing a solid reputation.
  • A solid branding process involves research, development, and maintenance. It affects all aspects of a business’s identity, including advertising, customer service, social responsibility, and reputation. Effective branding will help your business stand out among competitors. In addition to building awareness, branding your business for success will help you extend your product line and mix. With careful branding, you can build a positive perception of your company among consumers.

List of Resources

  • Course: Introduction to Branding | Enrol Here
  • Other resources available in the course.

Episode Sponsor

The Institute for Business Success

Related Episodes

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